What is the pork checkoff?
Today's
pork checkoff is at work for pork producers. U.S. pork producers
and importers pay $0.40 per $100 of value when pigs are sold and when
pigs or pork products are brought into the United States.
This
checkoff money is used for marketing pork products via all types of
media.
If you are
in a state that raises a lot of hogs you might consider contacting your
state pork association and see if there is money available for your
marketing efforts and training. This is a much overlooked source
of marketing money by foodservice distributors and retailers.
Here is the
link to the National Pork Producers Council where you can take the first
step to locate the contact person in your state.
http://www.nppc.org/AboutUs/StateAssociations.htm
